‘Get Woke, Go Broke’ Has It Backwards…

COKE GOES WOKE AND BROKE

“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.

The big brands that go woke infuriate conservatives because, like Coke, Gillette, or Nike, they have a storied name that seems entwined with America and the success of capitalism. But it’s those old, familiar brands that go woke because their products and business models are dated. Virtue signaling is their way of adapting to a changing market without really innovating. Behind every big woke brand is a company slowly going broke and with no clue what to do about it.

The wokeness vocabulary joins the thesaurus of corporate buzzwords used by executives trying to hide from their investors that they don’t know what they’re doing. Making headlines for their wokeness changes the conversation from their business model to their politics. Touting a brand as socially responsible evades questions about its financial viability.

Take Coke, please.

Coca-Cola’s global sales fell 28% in the second quarter of 2020 from $10 billion to $7.15 billion. The corporate giant blamed the pandemic which had shuttered movie theaters and bars, and began cutting its small brands while concentrating on its big signature brands.

But Coke was struggling even long before the pandemic.

‘The Place Moshe and Aaron Didn’t Merit, Who Says I Will?’

Stranded in Frankfurt

Living in today’s surreal times when Jews are physically unable to come to Israel, provides us all with opportunity to reflect.Op-ed.

Avraham Shusteris , Mar 03 , 2021 9:32 PM

Ben Gurion Airport

Ben Gurion Airport

Flash 90

Getting into Israel today is no simple matter. With a quota of citizens allowed entry each day into Ben Gurion airport, combined with the multiple bureaucratic loops of fire one needs to jump through to get a boarding pass, one has to be both incredibly determined and lucky to get back home to Israel today.

For Jews that are not Israeli citizens, it isn’t even possible. And while we all look forward to coming back to visit Israel in the near future, just as soon as Corona quiets down, it’s sobering to think that already a year has gone by since the gates of Israel have been effectively closed for world Jewry. A year of missed weddings and brisses, a year of grandchildren growing older that grandparents have lost the chance to experience forever.

Living in today’s surreal times when Jews, despite their best intentions and efforts, are physically unable to come back home to Israel, provides us all with opportunity to reflect. I recall when I was still living in New York, I must have heard more or less the same monologue from different people at least a few dozen times. This monologue went more or less as follows: “Eretz Yisrael- of course, we all want to be there. What’s more special than davening at the Kotel. When Moshiach comes, we’ll be the first one’s on the Elal Plane. Im Yirtze Hashem- one day soon. Ok, see you later, got to get back to work/carpool/yeshiva/real-life.”

Even before immigrating to Israel myself, I was always taken aback by “the monologue”. As Jews, the people whose guiding principle is faith, how could it be that when it comes to Aliyah, even the most “religious” amongst us are so pragmatic and lacking in faith? When it comes to the far off, theoretical concept of “when Moshiach comes” we are all fervently religious in our convictions that the time will come when we will all pick up our belongings and go. When it comes to practical, direct, and immediate concept of moving to Israel in the near term, we are big pragmatists and look for any excuse to exempt us from the Mitzvah.

Could it be possible that we are only fervent in our beliefs as long as it does not require any difficulty or practical commitment? It is easy to be religious as long as it requires no difficulty, sacrifice or risk. There are many wonderful religions out there that don’t require any of these things. Judaism is not one of them. A Jew does not shy away from challenges because they are difficult or even seemingly impossible.

Furthermore, I never understood why the “When Moshiach comes” Jew believes that he will be one of the lucky ones that actually merit to return to Israel when Mashiach actually comes. Just a while ago, 80 hareidi Jews, Israeli citizens for that matter, were blocked from boarding a rescue flight to Israel from Frankfurt Germany, which many of them had planned and waited for weeks to arrange. Forced to sleep on the airport floor with no guarantee of when the next rescue flight will become available, these desperate Jews are learning the hard way, that when it comes to returning home to Israel- there are no guarantees.

Even the best of Jews with the best of intentions do not always have the merit to return home. How many great Torah scholars over the many centuries dreamed to return to Israel, but were held back by one difficulty or another, and in the end never made it. Moses and Aaron, the greatest of our people, did not merit to enter this land. What brazenness must we have to assume that we will be the ones to merit to return “when Moshiach comes,” while at the same time refusing to take the opportunity to come when it is granted to us on a silver platter.

The truth is, “when Moshiach comes” is nothing more than an excuse clothed in piety. If a Jew has a goal, he naturally works and prays for that goal. Whether the goal is getting married, finding a job, improving one’s health, improving one’s marriage or battling an addiction. A person who truly wants something, takes action to make it happen. If you want to return to Israel, make it happen. If you don’t really care, there’s no reason to assume that Moshiach will make it happen for you.

Avraham Shusteris is an accountant in Ramat Beit Shemesh. He made aliyah from Monsey with his family in 2018.

From Arutz Sheva, here.

Rabbi Avi Grossman Finds More Biblical Personage Parsimony

On the Identity of an Anonymous Prophet

I Kings 13:1:

And, behold, a man of God came from Judah to Beth-el by the word of the Lord, and Jeroboam was standing by the altar to offer.

Rashi and other commentators note that the sages (Sanhedrin 89) identify this prophet with Iddo/Jeddo, who, although otherwise absent from the book of Kings, is mentioned explicitly in a number of places in the book of Chronicles, and is perhaps the ancestor of the second prophet Zechariah (Zechariah 1:1). However, this identification can not be taken to be equivocal.

Right before this prophet’s appearance, we read about Jeroboam’s religious innovations (I Kings, 12:31):

He established shrines of high places, and appointed priests from among some of the people – who were not of the sons of Levi.

And after the prophet’s ominous death we find that Jeroboam had not learned his lesson (ibid, 13:33):

After this matter, Jeroboam did not repent of his evil path, but once again appointed from among some of the people priests of the high places; whosoever desired could be initiated into the service and be of the priests of the high places.

That is, originally Jeroboam appointed priests of his own choosing, and included himself, but later he took a more egalitarian approach, opening up his new priesthood to anyone.

Jeroboam and Rehoboam began their reigns simultaneously, and Abijah inherited the Judean throne after Jeroboam had reigned for most of eighteen years. In his short, (almost) three-year reign, he made war with Jeroboam, but before the battle began he delivered a stern rebuke to the ten tribes, admonishing Jeroboam for his innovations, including (II Chronicles 13:9):

Have you not rejected the priests of the Lord, the sons of Aaron and the Levites, and made priests for yourselves as the peoples of other lands [do]? Whoever comes to initiate himself with a young bullock and seven rams, will be a priest to a non-god!

Abijah referred to Jeroboam’s latter reform, which opened the priesthood to all. Yet, when concluding the account of Abijah’s reign, the Chronicler includes (ibid, 22):

And the rest of the acts of Abijah, and his ways and his matters, are written in the commentary of the prophet Iddo.

Thus, because Iddo recorded part of Abijah’s royal history, which included Abijah recounting Jeroboams latter innovations, he could not have been the anonymous prophet who died shortly after chastising Jeroboam for his initial innovations.

From Rabbi Avi Grossman, here.

When You Give All Workers New ‘Rights’, Some Lose Their Job. OBVIOUSLY.

Could New Gig Economy Laws Prevent You From Working?

Designed to be helpful, some say the legislation is bad news for them

By Deborah Lynn Blumberg| March 16, 2020

In Fair Lawn, N.J., Kathy Wilder Bichler, 53, has come to rely on her flexible work schedule teaching English as a second language online to children in China. Freelancing for an online education platform means she can care for her disabled husband, Andrew. The money she makes supplements his insufficient Social Security disability payments.

But lately, Bichler has grown concerned that legislation in the works in New Jersey aimed at correcting what’s known as “worker misclassification” will jeopardize her family’s well-being. It’s designed to turn independent contractors into employees, to provide minimum-wage protection and benefits.

A similar bill became law in California in January (known as AB5) and others are under consideration in New York, Washington, Illinois and Massachusetts. A national version — the PRO Act — was resoundingly approved in the House of Representatives. The bills have largely been supported by Democrats, who say they’ll help protect workers’ rights, especially people like Uber and Lyft drivers who work so much for those companies that many say they’re essentially employees.

The intentions were good in creating legislation for gig workers, but already the California law has had an unexpected and wide-reaching negative impact on the state’s freelancers

If the New Jersey bill passes, Bichler says, it will become impossible for her to pay the bills and contribute to her kids’ college tuition, while putting her and her husband in a precarious financial situation heading into retirement.

Independent Contractors Are Worried

Like Bichler, many of the 15 million freelancers and independent contractors across the country — about one in 10 U.S. workers — are worrying about their livelihoods due to the gig-economy legislation.

Here’s what’s happening:

The bills define employee status for legal and tax purposes and would make it more difficult for workers to be classified as independent contractors. Without that classification, companies wouldn’t be able to hire people to perform freelance work. Instead, they would have to bring them on as employees.

The legislation could disproportionally affect middle-aged and older workers. Many of them depend on independent work after losing a job. Others freelance to ease into retirement, depending on the income as they care for their parents or to keep them afloat. Many older adults turn to freelancing after experiencing age discrimination. According to AARP, three in five older workers have seen or experienced age discrimination in the workplace.

From 2005 to 2017, the percentage of people 55 and older working as independent contractors jumped by nearly 19% according to a report from the Economic Policy Institute.

How a California Law Is Backfiring

Being able to work as a freelancer is “something I think about every day,” says Bichler. “Social Security disability doesn’t really go that far, and with my husband’s doctors’ appointments, me having a traditional job was really off the table.” Working from 4 a.m. to 9 a.m. lets Bichler attend medical appointments with her husband and manage his medications.

Already, since AB5 went into effect January 1, the company Bichler freelances for has said it will stop offering new work to contractors in California. Since January, freelancers across the state have suffered from lost work and reduced income, particularly freelance writers, who — according to the new law — can produce no more than 35 articles a year for a client before becoming classified as employees.

Bichler’s company is honoring current contracts with its California workers, but contracts are renewed every six months. She’s concerned it won’t renew with California freelancers and believes that if similar legislation passes in New Jersey, she’ll be sunk.

Some New Jersey freelancers are hopeful that legislators will tweak the legislation to better support them, however.

Meantime, Bichler is making contingency plans to relocate to another state. She’s also selling possessions to build a nest egg. “If it’s not nailed down, and I think somebody might buy it, I’m selling it,” she says.

The intentions were good in creating legislation for gig workers, but already the California law has had an unexpected and wide-reaching negative impact on the state’s freelancers — from writers to translators to musicians to therapists.

Many of them are happy with their work situations and say they aren’t being exploited. But companies are shying away from hiring them.

The Stiff ABC Test

That’s because of the part of the law revolving around what’s known as the ABC test, created in 1937 for California worker classification during the Great Depression. It requires all workers to pass a stringent, three-pronged test to qualify as an independent contractor.

The hurdles are greater than those already required by the Internal Revenue Service and the U.S. Department of Labor. The IRS test determining who is an independent contractor has evolved over the years to keep up with the changing nature of work.

“What company is itching for a flood of fifty- and sixtysomethings to come aboard?”

Under the ABC test, workers must be 1) free from the control and direction of the hiring entity; 2) perform work outside the usual course of the hiring entity’s business and 3) be customarily engaged in an independently established trade, occupation, or business of the same nature as the work performed. A company that misclassifies a worker — intentionally or not — is now subject to hefty fines.

What Freelancers Say

But some freelancers and independent contractors in their 50s and 60s say they can’t work as employees.

“The W-2 jobs are not there for us,” says Jen Singer, 53, a Red Bank, N.J.-based freelance writer, writing coach, ghostwriter and co-founder of Fight for Freelancers USA, a group opposed to the legislation. “That’s why we’ve created our own businesses.”

Freelancing allows Singer to care for her 82-year-old mother, who moved into assisted living last summer after her father died. Singer has freelanced for 25 years.

If Congress passes the national version of the California law, the PRO Act (introduced by Virginia Democrat Rep. Robert Cortez Scott and co-sponsored by more than 100 member), says Singer, millions of entrepreneurs and other freelancers would lose work and freelance businesses they’ve built.

“And what company is itching for a flood of fifty- and sixtysomethings to come aboard?” she says.

That bill is not expected to pass in 2020 in the Republican-majority Senate, but could later if the balance of power changes this fall.

In El Cerrito, Calif., Stephen Beale, 61, has felt the effects of AB5 firsthand. A journalist with 20 years of experience, Beale was laid off from a full-time editorial job at Agility PR Solutions last May. As he unsuccessfully searched for a full-time job, he decided to pursue freelance writing.

“AB5 has definitely made that difficult,” says Beale. “If the law weren’t in place, I would be very aggressively going after clients to get steady work.” Instead, he’s continuing to apply for full-time work, but believes potential employers see him as too old to bring him on full-time.

Beale has fallen behind on his rent, is behind on his credit card payments and is selling personal items so he can buy groceries and pay his utilities. He’s also created a GoFundMe campaign to raise money for his living expenses.

“AB5 is an overreaction to what was obviously a problem, but it’s causing a lot more problems than it solves. It’s a real mess,” says Beale.

From Next Avenue, here.

Rabbi Dovid Orlofsky: The Uncomfortable Question for Comfortable Jews

Why Be Jewish?

“Why Be Jewish?” is probably the most important mp3s you will ever listen to. “Why Be Jewish?” is the number one question every Jew should be able to answer.  After listening to this you will have the answer and a much deeper understanding of being Jewish.

From Simple to Remember, here.